Yep! It's almost certainly the most visible part of your brand, and it should be. When people look you up, they are almost always visiting your website first. The way it looks, sounds, and functions is all part of your brand identity. We call these the visual, verbal, and interactive components of your identity. With these three distinct facets, it's no wonder websites are notoriously difficult to do. Most people design their websites from a template, borrowing a visual identity. Then, they...