Say What?! Brand and demand are playing ping pong? Yea, and marketers are the ball. Balance is key to staying in the game. da fuqs that mean? Glad you asked. When it comes to marketing, it's the struggle between: Demand, which says, "we need this done by 5p, because the event begins at 5:30." "we don't have time for that, let's just use this." and Brand, which says, "how does this event help us reach our yearly goal?" "what can we do differently to ensure that it does?" "how, specifically, is...