Yes, really! A rebrand makes the day-to-day easier by removing confusion and increasing affinity – both in and outside of the organization. With a unified visual identity and voice, you don’t have to start from scratch every time you send an email, update the website, or launch a campaign. Your whole team is aligned on purpose and vision, because both have been defined, designed, and distributed. Funders and donors are much more interested in serving professional brands because they can trust...